Blogging is a very useful tool. It has the power change the way we receive information. For instance, instead of scanning newspapers every morning like older generations, my generation looks to rss feeders and twitter to find relevant and up to date information.
This has led to some downsides like the failings of a lot of major newspapers. However, people are getting free up to date and opinionated news everywhere they go. News has adapted and it has gone to the blogs.
It is important for big figures like businesses or politicians to blog because they can easily get their message out to the right people and in great detail.
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